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Ski jacket by Peak Performance
Peak performance ski suit
Peak performance colour jackets


Peak Performance was founded by a couple of passionate skiers who decided to live their dream. They quit their day jobs, embarked on an adventure and started a company based in Åre, Sweden, in 1986. The business idea was simple, with nature as their main inspiration, merge fashion and function and create ski and casual wear that they themselves wanted to wear.

Since then, we’ve been dedicated to creating products that push boundaries. Designed and developed by our team of skiers, fashion designers and adventurers, all our products are defined by authenticity, exceptional quality and innovation. From details to final products, our mission is always the same – to inspire you to be adventurous.

Today, we’re not just a couple of skiers anymore, we have grown into an international brand with over 90 stores in 25 countries, mainly in Europe but also in Asia and Canada. Our product range includes an Urban Sportswear line and an Active Sportswear line with product categories such as Ski, Outdoor, Trail Running and Golf.